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| We are a dedicated, specialized group of people who have been studying checking account marketing for more than 25 years. Through the years, we have helped nearly 500 financial institutions in all 50 states drastically improve their profitability by applying our principals and implementing our strategies. Our company’s history began with our founder Mr. Ralph Haberfeld, the Chairman of Haberfeld Associates. Generally acknowledged as the founder of account acquisition through checking account marketing, Mr. Haberfeld began his career in 1974 after receiving his MBA from Harvard University by joining MCS Associates, a financial institutions general management-consulting firm. Mr. Haberfeld served as partner and managing director of MCS Associates until 1989, at which time he formed Haberfeld Associates. |
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